According to This Is Money, British heavy metal legends IRON MAIDEN were one of the first EMI artists to sign multiple rights contracts, allowing the music giant to profit from all aspects of their careers, from CDs to T-shirt sales.Traditionally, music companies sign artists to recorded music contracts and they may also sign music publishing deals that entitle them to payment whenever the music is used. However, EMI's new owner, financier Guy Hands, is understood to be planning to boost the number of multiple rights deals — sometimes called 360-degree deals. These mean the company will also take a share of tour and merchandising revenues. This type of deal is particularly suitable to artists such as IRON MAIDEN who get limited radio airplay but are hugely popular touring artists with strong record sales. Read more at This Is Money.