Hair-Metal Musical 'Rock Of Ages' Misfires At Box Office
June 17, 2012The film adaptation of the hit Broadway musical "Rock Of Ages" — with an all-star cast including Tom Cruise, Alec Baldwin and Russell Brand — earned an abysmal $15.1 million in its opening weekend from 3,470 theaters for a per-screen average of $4,340. The film reportedly cost $75 million to produce, making it highly unlikely that it will match its production budget domestically.
Director Adam Shankman's "Hairspray" and "Mamma Mia!", both of which were also based on hit Broadway films, opened just north of $25 million.
"Rock Of Ages" didn't fare much better overseas, where it grossed $4.1 million from 10 markets. It came in No. 3 in the U.K. and Australia, earning $1.7 million and $1.4 million, respectively.
Tom Cruise stars in "Rock Of Ages" as Stacee Jaxx, an aging musician whose glory days are long past. The movie is a love story told through the music of PAT BENATAR, BON JOVI, JOURNEY, POISON, TWISTED SISTER and other artists from the 1980s.
The soundtrack to the film adaptation of "Rock Of Ages", which features the cast — Tom Cruise, Catherine Zeta-Jones, Russell Brand and Julianne Hough — singing some of the greatest hits of the "hair-band" era, sold 18,000 copies in the United States in its first week of release to land at opposition No. 15 on The Billboard 200 chart. The original cast production of the stage show peaked at No. 118 in 2009.
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