GUNS N' ROSES' 'Sweet Child O' Mine' Featured In JOHNSON & JOHNSON's Branding Campaign

May 9, 2013

A softer, almost childlike version of the classic GUNS N' ROSES song "Sweet Child O' Mine" is featured in the 60-second black-and-white video which is the cornerstone of the first corporate branding campaign in more than 10 years for health-care giant Johnson & Johnson. According to The New York Times, the campaign — dubbed "For All You Love" — was created by TBWA/Chiat/Day, part of TBWA Worldwide, a division of the Omnicom Group.

"Love. It's the most powerful thing on the planet," says a woman's voice in the clip, which contains "happy" footage from everyday life — a father bathing with his baby, a grandfather playing piano with his granddaughter and a teacher playing with her students. "Love is family. Love is the reason you care for the tiny and the fragile."

Johnson & Johnson's "For All You Love" campaign "celebrates the importance of putting the needs of others first and all the ways people care for the ones they love," according to a press release. "Love is the most powerful thing on the planet. Love is family. Love is life. Love is in a baby's first smile, in a grandmother's comforting touch and in all the wonderful moments in between."

The original version of "Sweet Child O' Mine" was released as a single on August 17, 1988 and is included on GUNS N' ROSES' debut studio album, "Appetite For Destruction".

Find more on

Prev More News Next

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).