GUNS N' ROSES' 'Sweet Child O' Mine' Featured In JOHNSON & JOHNSON's Branding Campaign

A softer, almost childlike version of the classic GUNS N' ROSES song "Sweet Child O' Mine" is featured in the 60-second black-and-white video which is the cornerstone of the first corporate branding campaign in more than 10 years for health-care giant Johnson & Johnson. According to The New York Times, the campaign — dubbed "For All You Love" — was created by TBWA/Chiat/Day, part of TBWA Worldwide, a division of the Omnicom Group.

"Love. It's the most powerful thing on the planet," says a woman's voice in the clip, which contains "happy" footage from everyday life — a father bathing with his baby, a grandfather playing piano with his granddaughter and a teacher playing with her students. "Love is family. Love is the reason you care for the tiny and the fragile."

Johnson & Johnson's "For All You Love" campaign "celebrates the importance of putting the needs of others first and all the ways people care for the ones they love," according to a press release. "Love is the most powerful thing on the planet. Love is family. Love is life. Love is in a baby's first smile, in a grandmother's comforting touch and in all the wonderful moments in between."

The original version of "Sweet Child O' Mine" was released as a single on August 17, 1988 and is included on GUNS N' ROSES' debut studio album, "Appetite For Destruction".


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