More than one million copies of GODSMACK's "Faceless" will be shipped to retail next week, according to the group's label, Republic/Universal Records. "This is our biggest record of the first half of the year — perhaps our year — and we are going to treat it accordingly," Republic president Avery Lipman told Billboard.
Along with the label's decision to price the album lower than most new releases, the band are campaigning to keep ticket prices to its upcoming tour low. "That's one of the things we are most proud of," frontman Sully Erna said. "It's hard being a kid nowadays and having to hit your parents up for all this money for a CD and then another $100 to see the concert. We're not going to do that to them."
"Faceless", due April 8, comes on the heels of the quadruple-platinum success of the group's debut and the double-platinum performance of its follow-up, "Awake".
"We feel pretty fulfilled right now. We're right on the line, and I think this record is going to break things open for us," Erna said of the new album, recorded in Miami with producer Dave Botrill. "No one's really doing rock music the way we do any more. It's either techno rock, or rap rock, or something else."
"It's been so gratifying to see this band develop and keep their integrity and their relevancy through their hard work," Lipman said. "There are always fads and trends, but GODSMACK is on its own path and its growth continues to be organic, which is ultimately the way it needs to be because it is longer lasting and more authentic."