GODSMACK filmed a video for the band's new single on Thursday, February 7 at a Los Angeles-area studio. The clip, which is being directed by the band's longtime visual collaborator Troy Smith, features television host and personality Chris Jacobs ("Overhaulin'") playing a fireman and cameo appearances by former SKID ROW frontman Sebastian Bach and country singer Billy Ray Cyrus (father of pop-superstar Miley Cyrus).
Tentatively due this spring, GODSMACK's follow-up to 2014's "1000hp" album was produced by Erik Ron, who has previously worked with PANIC! AT THE DISCO and SAOSIN. The group's seventh studio disc will arrive to coincide with the 20th anniversary of GODSMACK's debut album.
GODSMACK frontman Sully Erna told FaceCulture in September that the band's new songs "have a lot more of a commercial aspect to 'em. There's some stuff in there that definitely will service the core fanbase of GODSMACK. But we also felt that it's time to expand a little bit.
"We can continue to write the same record, but we're gonna have the same results," he explained. "And the way I see it is we're taking the first twenty years and we're logging that into our catalog. That was one chapter of our career, and that's the more nostalgic, vintage GODSMACK. And from this point forward, we're gonna try to reinvent a little bit more of our sound, our look, our stage show, and come out with a brand new GODSMACK. Because we've realized that since we came out twenty years ago, there's a whole new generation that's grown up that are now just starting to discover GODSMACK. And we wanna be smart about this and we also want to try to expand our fanbase without alienating the core audience."
Erna admitted that it's "a little challenging" trying to change up the formula more than two decades into GODSMACK's career. "We may lose some [fans] along the way, but hopefully we lose one, we gain twenty, and you can do the math at the end," he said.
Erna's comments echoed those he made in July in an interview with "Whiplash", the KLOS radio show hosted by Full Metal Jackie. Speaking about how his songwriting is evolving, Erna remarked: "I'm not that young, angry kid that I used to be once. I'm a lot older now, I have a daughter of my own, I'm in a good place in my life. I don't have a whole lot to really be stressed out about or mad. And so the music has to evolve with that."
He continued: "So now where things are a little bit brighter and a little bit better, we're not gonna write about flowers and ice cream, but I certainly think that it's gonna have a little bit more positive of a message and I definitely think it's even gonna have a little bit more of a commercial edge to it. Because we're older now, and we wanna kind of continue to write and play music that we also enjoy and not always have to be in 'screamo' mode and chugging away."
Erna said that he wants to focus on composing "really well-written songs," adding, "I listen to a lot of great songwriters — Elton John, Michael Jackson, whoever it is that has been legendary and iconic. And I try once again to absorb and learn from them so we can put out the best record we can due to the year and the day and age that we're in."
GODSMACK's last release was a song called "Inside Yourself", which was made available in October 2015 as a free download at the band's official web site.
The new GODSMACK CD will be its first effort for BMG, following a split with the band's label home since 1998, Republic/Universal.