Sarah Talalay of Sun-Sentinel.com has issued the following report:NASCAR might be more fitting his KISS persona, but Gene Simmons is all about Indy these days. The KISS founder and his business partner, Richard Abramson, a veteran Hollywood marketer, film producer and talent manager, who together formed Simmons Abramson Marketing, are telling anyone who will listen that the Indy Racing League is the next frontier. The new great American pastime. "It'll be about a dad and his son and a hot dog on a Sunday afternoon," said Simmons, who is waving the green flag as honorary starter for this afternoon's Toyota Indy 300 at Homestead-Miami Speedway. Simmons attended his first IndyCar series race in Texas last year and has been hooked since. Read the rest of the article at Sun-Sentinel.com.