KISS bassist/vocalist Gene Simmons will be one of the keynote speakers at IEG's 25th annual conference on sports, entertainment, event, experience, affinity and cause marketing, set to take place from March 16 to 19, 2008 in Chicago.Simmons, musician, marketer and empire builder, who created and maintains the KISS global brand juggernaut, will discuss how marketers can take advantage of the convergence of media, entertainment and consumer power to develop relationships and brands that endure. IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and resources.
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