GENE SIMMONS Seeks To Register Trademark On 'Devil's Horns' Hand Gesture

GENE SIMMONS Seeks To Register Trademark On 'Devil's Horns' Hand Gesture

According to The Hollywood Reporter, KISS frontman Gene Simmons filed an application last Friday (June 9) for a trademark on the so-called "devil's horns" hand gesture.

Simmons claims in the filing that the hand gesture was first used in commerce November 14, 1974 — a date that appears to correspond with KISS's "Hotter Than Hell" tour.

Gene is attempting to secure the mark for "entertainment, namely, live performances by a musical artist; personal appearances by a musical artist."

Back in 2004, Steve Appleford of LA CityBEAT conducted a "survey" of heavy metal musicians regarding the origins of the "devil's horns" hand sign — the horned hand, with index finger and pinkie raised proudly as the sign of the beast, which is being used as the "international greeting to heavy metal ecstasy."

"Gene Simmons wrote in his 2002 autobiography that it was his accidental invention, the inadvertent gesture of a great man, repeated at concerts and picked up by fans," Appleford said. "Not likely. Former BLACK SABBATH shouter Ronnie James Dio also takes the credit, first raising the horns before joining the band in 1978. And he's expressed alarm over the image of Britney Spears fans raising the sign at concerts by the dancing diva of lip-synched pop."

When Appleford asked Lemmy about the source of the "devil's horns" hand sign, noting the casual claims of Gene Simmons, Lemmy replied, "Well, he would, wouldn't he? He is so eeevilll. Come on, gimme a fucking break."

Lars Ulrich of METALLICA had no doubt at all: "That’s got to be Ronnie James Dio. I remember RAINBOW used to play in Denmark about every half hour, so I used to go see it every half hour. And Ronnie James Dio did a lot of that. Back in '75, '76, '77, it was all about RAINBOW and BLACK SABBATH and THIN LIZZY."

In a separate interview, METALLICA singer-guitarist James Hetfield answered: "I think Dio." Then he went on, with a smile: "I think Spider-Man originally. It's also 'I love you' in sign language. I don't know, I think it's 'Two more songs!' — you know."

COMMENTS

To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).