Gene Simmons of KISS and 25 female models created the world's first "ass"-vertising campaign on Thursday (March 22) at the Hard Rock Café in New York City to help promote the launch of season two of A&E's real-life series "Gene Simmons: Family Jewels". Gene's model entourage — wearing underwear that reads "Gene Simmons Family Jewels" across their rears — handed out branded panties to the people of New York City. After about 30 minutes at Hard Rock, Gene and his girls made their way down to street level where they walked through the busy streets to a chartered double-decker bus. From there, they hit various hot spots around NYC to spread the word — and the panties. Check out photos of the event:Splash
Wire Image Gene Simmons and his unconventional family are back and better than ever for an all-new season of the hit real life series "Gene Simmons Family Jewels", premiering with back-to-back episodes on A&E Sunday, March 25 at 9:00 p.m. ET/PT.