An introductory ad for Sprint's "Framily" plan, which lets you add non-family members to a family plan, shows little girl named Heidi singing a lovely rendition of MÖTLEY CRÜE's "Home Sweet Home" in French. Check it out below.
In addition to promoting the plan, the campaign "positions Sprint as a cultural leader that recognizes the changing social dynamics of American families today," a rep from the agency explained.
"The American family has changed. Our families today are more than our relatives, but also our friends, our neighbors — basically all the people we love," Sprint CMO Jeff Hallock says in a statement. "So we created a product to give the new American family the flexibility and value they need from a wireless plan, brought to life through the Frobinsons. Our campaign acknowledges that we all have families that are unique with interesting personalities. It's a fun, lighthearted look at one group going through life as one big, happy Framily."
"The Frobinsons are a typical American family. They are a strange mix of individuals that care very deeply about each other and we wanted to create a group of characters that are familiar and very unique at the same time," adds Mark Figliulo of Figliulo & Partners, which created the spot. "We know that people are happiest when they are connected to the people and things they care about most. That's why everything we do ends on a beginning: Happy Connecting."
During a 2012 episode of "Sixx Sense", the national radio program hosted by MÖTLEY CRÜE/SIXX: A.M. bassist Nikki Sixx, Nikki revealed the "secret origin" behind the CRÜE song "Home Sweet Home".
Said Nikki: "Our record company back in the day, Elektra Records, we turned in [the 1983 CRÜE album] 'Shout At The Devil' and they rejected the album. They said they didn't like it, it didn't sound like [1981's] 'Too Fast For Love', we changed the logo, we changed our look. And so we said, 'Fine. Then we'll go to another record company.' So [Elektra] put it out [after all], and it sold four million copies. Elektra was about to go bankrupt at the time, and that saved their ass. And then when our next record [1985's 'Theatre Of Pain'] got turned in, with 'Home Sweet Home' on it, they rejected that album. They said, 'This is horrible, and you have to take that song off the record. You guys aren't a ballad band.' So we did the same thing.
"We were always at war with that record company; they never really believed in us.
"And so we came out with 'Smokin' In The Boys Room' [as the first single from 'Theatre'], and that album blew up. And then we wanted to release 'Home Sweet Home' [as the next single and video], and [the record company] said, 'No way. No way.' So we funded it, we shot the video ourselves, went on MTV and the rest is history.
"But that song ['Home Sweet Home'] was never a hit single. They never worked it at radio, they never promoted the song, and if it wasn't for MTV back when they used to play videos, that song wouldn't be the song it is today. But that song's kind of like our 'Dream On' [AEROSMITH] or our 'Stairway To Heaven' [LED ZEPPELIN], right?! … 'Dream On' was not a hit single [either].
"It's interesting how a song resonates with an audience, but that definitely doesn't always resonate with business people. They look at things like AEROSMITH, and they go, 'Oh, this is your first record. You don't wanna have a ballad on it.' But that was the song — that was the jewel of that first AEROSMITH record. 'Home Sweet Home' is such a jewel in our career, just as 'Stairway To Heaven' is [for LED ZEPPELIN]. And a lot of bands have that kind of song that really connects with people, other than what they usually do, which is, maybe in our case, we're a rock band and that something was a little bit left of center."
"Home Sweet Home" charted at No. 89 on the U.S. Billboard Hot 100. The song ranked No. 12 on VH1's chart of the greatest power ballads of all time.
"I remember like it was yesterday," said MÖTLEY CRÜE singer Vince Neil about writing the song, "sitting in the recording studio when Tommy [Lee, MÖTLEY's drummer] came up with the piano chords and I almost immediately started humming."
"American Idol" star Carrie Underwood performed her version of "Home Sweet Home" on the 2009 season of the popular television talent show.