Helsinki hellraisers SANTA CRUZ — whose brash, Sunset Strip-inspired hard rock was recently praised by Rolling Stone as "debaucherous and flamboyant" — have released a music video for their anthemic new song "Young Blood Rising". The track appears on the group's forthcoming M-Theory Audio debut, "Bad Blood Rising", which will be available digitally on October 6 and physically on CD and LP on November 10.
Says guitarist Johnny Cruz: "It's a live video that shows lots of headbanging, shredding and attitude, so you definitely get the point of what it looks like when you come to our live show."
"Young Blood Rising" is the second single issued in advance of the release of "Bad Blood Rising", following the infectious initial preview track "River Phoenix". According to Johnny, the album is — to quote one of its other songtitles — pure fucking adrenaline, but it also adds a few new colors to the group's musical palette.
"We didn't intentionally try to come up with something totally different than before, but I guess some of the new influences we've picked up along the way can be heard on these songs," he says. "At the end of the day, the apple didn't fall all that far from the tree.
"People can still expect the SANTA CRUZ sound — the fast guitars and heavy drums are still there, just served with a different sauce.
"All in all, we see 'Bad Blood Rising' as a 'comeback album'. A start of a new era. It's like what Archie is singing in 'River Phoenix': 'We're going down like River Phoenix, to rise up from the ashes once again.'"
SANTA CRUZ's eponymous second album debuted at No. 3 on the Finnish chart upon its release in 2015 and featured "We Are The Ones To Fall", the most aired song of the year on the Finnish station Radio Rock. The band also appeared in a Mercedes-Benz commercial and on the AXS TV show "Breaking Bands".
SANTA CRUZ has toured extensively around the world, including three jaunts to America, where they performed with AMARANTHE, I PREVAIL and Sebastian Bach, as well as before thousands at the Rock On The Range festival in 2015.
The band has a European tour set for November/December, with plans to return to the U.S. in the New Year.