John "Porcell" Porcelly, a former member of YOUTH OF TODAY, JUDGE, BOLD, SHELTER and more, has launched a new straight-edge merchandise company called True Till Death.
Regarding his decision to start a clothing company, Porcell said, "First and foremost, I'm what you call a 't-shirt enthusiast' — I've literally had hundreds over the years. I've always been enamored by the imagery of hardcore and straight edge in particular. It amazed me how a band could convey so much and set the tone of their music just with a print on a shirt. Even something as simple as the MINOR THREAT black sheep really just spoke volumes to me and perfectly encapsulated what I was feeling at the time when I was an alienated punk rock teenager in a preppie, party-till-you-puke high school. After I stopped playing music full-time and was looking around for something to do with my life, I naturally gravitated toward graphic design, no doubt due to my fascination with the imagery of punk and hardcore. I was always designing flyers, shirts and record covers for my bands over the years, so for me it's something creative like music that I can make a living at. . . Really the merch company came out of those two loves for me — straight edge and graphic design. I want to bring back the mood of what straight edge was and still is to me — something positive, something inspirational. And also something rebellious. Because really when you're straight edge, you're an outsider. So I don't want to just create shirts, I want to convey that mood of what it's like to live life left of center."
You can check out some of the company's gear at this location.