The official lyric video for the song "Fire It Up" from Grammy Award-nominated, multiplatinum hard rock titans DISTURBED can be seen below. The track is taken from the band's sixth studio album, "Immortalized", which will be released August 21 through Reprise Records. Lead single "The Vengeful One" is out now, along with the accompanying animated video from award-winning filmmaker Phil Mucci, and "Immortalized" is available for pre-order everywhere. The upcoming release follows 2010's gold-certified "Asylum", DISTURBED's fourth consecutive #1 on the Billboard Top 200, and the group's subsequent break, which gave members David Draiman (vocals), Dan Donegan (guitar), Mike Wengren (drums) and John Moyer (bass) the necessary reprieve to make this imminent and deliberate return.Draiman says that as much as 95 percent of the music he's written for the band has been created while he was high. Speaking with Revolver, Draiman revealed that "Fire It Up", which opens with the sound of a bong hit, was inspired by the singer's routine. He explained: "There was a big fat bowl before that one. 95 percent of the songs I've written in my life, I've written them while high. That's the god's honest truth." Draiman continued: "I'll have a very skeletal musical idea in my head, and then I'll light one up, go in the shower and let the steam kind of build up. It helps me relax, and I can see the gaps. I can see the holes in the rhythm and the melody and I'll know where I can go, and what the possibilities are. It helps me be able to perceive everything a little bit more clearly." Draiman told The Pulse Of Radio that "Fire It Up" was inspired by a recording session where he sang DISTURBED's new cover of SIMON AND GARFUNKEL's "The Sound Of Silence" while high. "I was done with the day and I wanted to relax, so I went ahead and I smoked a bowl," he laughed. "[I] came back and was high out of my mind and no, no, by no means ready to track vocals by any stretch of the imagination. And they all encouraged me to go into the vocal booth, and I was pretty blown away. I hadn't heard my voice that vulnerable in a very, very long time." Draiman added that "Fire It Up" is more lighthearted than usual for DISTURBED, remarking: "Yeah, that's me saying it: There' s a song on this DISTURBED record that's fun… And God knows there's certainly enough people out there that appreciate the enlightening aspects of smoking marijuana." "Immortalized" ends a four-year hiatus for the band and features the current Top 10 rock single, "The Vengeful One". DISTURBED will play its first show in four years on August 21 at the House of Blues in the band's hometown of Chicago.
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