DEF LEPPARD Singer Discusses DOWNLOAD Appearance

June 14, 2009

NME TV and Kerrang! magazine conducted separate interviews with DEF LEPPARD singer Joe Elliott ahead of the band's performance at the Download festival on June 13 at Donington Park, United Kingdom. Watch the chats below.

DEF LEPPARD's 2009 North American tour with special guests POISON and CHEAP TRICK kicks off on June 23 in Camden, N.J. Fans attending any of these events will want to make sure that they don't leave home without their mobile phone and certainly don't leave it in the car, because DEF LEPPARD is offering fans more ways to interact with them than ever before. DEF LEPPARD is promoting "Rockzimity," a Bluetooth and Wi-Fi proximity marketing system powered by Ace Marketing & Promotions Inc.DEF LEPPARD also announced that they have added SMS text messaging promotions on the North American portion of the tour, leveraging Ace Marketing's full suite of "Team and Tour mobile interactive solutions."

Fans arriving at the show, with any of the 1,200 compatible enabled mobile devices (including the iPhone),will be offered FREE DEF LEPPARD content. Some of the content features select DEF LEPPARD album art wallpapers for your cell phone, video clips and "voice-tones" featuring your favorite DEF LEPPARD band member voices as a Ringtone. All concert-goers have to do to participate in "Rockzimity" is enable their Bluetooth visibility and then visit any of the "Rockzimity" hot spot locations throughout the venue. For iPhone users, simply connect to the "Rockzimity" the Wi-Fi localized network that is created in the active zones.

Fans also have the opportunity to participate in many DEF LEPPARD text messaging promotions featuring a free test drive of the fan club, select autographed merchandise or even a short personal phone call from one of the members of the band.

Commented Elliott, "These unique fan interactions provide relevant, engaging opportunities for our fans, DEF LEPPARD is committed to delivering a one-of-a-kind artist-to-fan experience." DEF LEPPARD drummer Rick Allen added, "Fans can now stay connected with DEF LEPPARD, Anytime, anywhere and on the go. With DEF LEPPARD's mobile website (m.defleppard.com) Rockzimity, proximity bluetooth technology and text messaging, DEF LEPPARD is providing meaningful ways to interact with fans, our most important customer."

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