In the four-minute clip below (directed by Mario Simone), John Joseph — lead singer of CRO-MAGS — discusses how he became a vegetarian and the problems with meat industry for the show "Nights At The Round Table".With "Meat Is For Pussies", John Joseph makes sure you never look at meat the same way again in this how-to guide for dudes who want to get fit. The title alone tells you this is not your stereotypical book about veganism, nutrition and fitness. And how could it be? John Joseph is an icon in New York City's hardcrore/punk scene as a member of the CRO-MAGS. His early life was tumultuous and traumatic, but changing how he thought about food saved him from the same early death many of his peers fell victim to. Today, almost 30 years since first swearing off meat, John is training for an Ironman Triathlon, rocking insane mosh pits worldwide and hitting the gym every day. The knowledge contained in "Meat Is For Pussies" worked for John, and it can work for all dudes who want to get fit, stay healthy and kick ass. Written in language that is straight-forward and easily relatable, "Meat is for Pussies" proves that consuming a plant-based whole food diet makes men strong, athletically competitive and virile. John Joseph is living proof that being vegan is not for pussies. "Meat is for Pussies" contains a seven-day meal plan and workout plan along with a list of John's favorite whole foods and natural products. In his foreword for "Meat Is For Pussies", Dr. Fred Bisci, Ph.D. says, "John Joseph's in-your-face, kick-in-the-groin style of writing will get your attention. Be prepared for a wild ride. For those of you who want to change your lifestyle, READ THIS BOOK." Visit www.meatisforpussies.org for more information and to purchase a copy of "Meat Is For Pussies".