STONE SOUR and SLIPKNOT frontman Corey Taylor will host a discussion at the 2013 South By Southwest Music Conference. "What The Hell Was That?!: Corey Taylor And The Art Of Making Mistakes" will take place in Ballroom E of Artist Central in the Austin Convention Center at 2 p.m. local time on Friday, March 15. The discussion is open to all SXSW patrons with music and platinum badges and artist wristbands. Taylor will also drop by the South By Book Store to sign copies of his best-selling book, "Seven Deadly Sins: Settling The Argument Between Born Bad And Damaged Goods". The signing will take place just after his session from 3:15 to 3:35 p.m.Taylor's second book, a follow-up to his 2011 memoir "Seven Deadly Sins", will be published this coming summer. The tentative title is "A Funny Thing Happened On The Way To Heaven". He explained what it's about, "It's basically my experiences with the paranormal, and ghost sightings and occurrences, and I've had a lot, enough that I'm writing a damn book about it. But it's actually . . . it's about how can I believe in ghosts, and not in God? So it's a very interesting conversation. And that's kind of what I wanted to do with 'Seven Deadly Sins', was start a conversation and get people thinking about it." "Seven Deadly Sins" made the New York Times hardcover non-fiction best sellers list after it came out in July 2011, debuting at No. 26. The paperback edition, issued last year, features a bonus chapter. Taylor promoted the book by doing a solo tour in which he combined readings, songs and discussion with the audience.