Companies To Promote JIMI HENDRIX Tunes Via Web Widgets

Laurie Sullivan of MediaPost.com reports that Universal Music Group (UMG) has teamed up with MuseStorm to promote tunes from the late Jimi Hendrix. The three-month-long promotion, which the recording label expects to detail today, gives one lucky Hendrix fan a chance to win an Apple iPhone with an etching from the "Live at Monterey" concert.

Footage from the JIMI HENDRIX EXPERIENCE's classic 1967 Monterey Pop performance will become available on DVD in stores Oct. 16, along with "The Jimi Hendrix Experience Live at Monterey" on CD and vinyl.

For the first time, UMG will promote an artist's music release through a Web widget. "We find that by creating widgets with compelling and relevant content, we can reach a wider audience of core and casual fans with up-to-date information," says Heather Whitten, associate director of new media at Universal Music Enterprises, a division of UMG.

Read more at MediaPost.com.

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