The official lyric video for the song "N.O.W." from Phoenix hard rockers CO-OP, who are fronted by Dash Cooper, son of rock legend Alice Cooper, can be seen below. The track is taken from CO-OP's self-titled debut album, which will be released on June 15 via EMP Label Group, the U.S.-based label of MEGADETH bassist David Ellefson.
Featuring artwork by Melody Myers (ESCAPE THE FATE, ASKING ALEXANDRIA, Marc Rizzo), CO-OP's first disc is a weighty slab of solid hard rock, Cooper's powerful vocals mixing a timeless classic rock undertone with the grit of modern hard rock and melodic hooks over a bottom-heavy foundation.
Since forming in 2014, CO-OP — whose lineup also includes Jeremy Tabor on guitar, Justin Swartzentruber on bass, and Nick Spann on drums — quickly amassed a following in the local Phoenix scene by sharing the stage with rock legends like MÖTLEY CRÜE, HOLLYWOOD VAMPIRES (featuring Alice Cooper, Joe Perry, and Johnny Depp), KISS and ALICE COOPER. The band eventually got the attention of Thom Hazaert and Ellefson, who signed CO-OP to EMP Label Group and released CO-OP's debut EP in 2017.
Says Ellefson: "Alice Cooper took MEGADETH out on our first big tour, and we've always had a great relationship. Alice wrote the foreword to my book 'My Life With Deth'. So it's been really exciting to be able to bring that relationship full circle and work with Dash and CO-OP, who have grown into an incredible rock band."
Outside of band pursuits, CO-OP has often put its skills to work, helping raise funds for Alice Cooper's Solid Rock Teen Center, which has brought with it opportunities to perform as a back-up band for other philanthropic volunteers such as Alex Lifeson (RUSH), Danny Seraphine (CHICAGO), Don Felder (EAGLES) and Tommy Thayer (KISS).