Bruce Dickinson (IRON MAIDEN), Ian Paice (DEEP PURPLE), Brian May (QUEEN), Alice Cooper, John Paul Jones (LED ZEPPELIN) and Uli Jon Roth (SCORPIONS) are among the musicians who took part in the 2012 edition of The Sunflower Jam, which took place on Sunday, September 16 at the Royal Albert Hall in London, England.Jacky Paice, wife of Ian Paice, set up The Sunflower Jam charity in 2006 to help people treat cancer within the UCLH (University College London Hospitals). Now the charity raises acceptance of an integrated approach in medical treatment. By educating, supporting, informing and developing services around patient-centric care, and by bringing together doctors, health professionals, scientists and patients, alongside an array of musicians who not only perform but support the cause, the organizers aim to create a wider network of support and raise awareness through their event. The charity works by supporting initiatives set up to bridge the gap between integrated, functional and conventional medicine with a natural approach to wellness for children, young people, adults and their families with a range of acute and chronic emotional, mental and physical conditions. Fan-filmed video footage of this past Sunday's concert can be seen below.