BRING ME THE HORIZON Releases 'Avalanche' Video

June 23, 2016

BRING ME THE HORIZON's video for the song "Avalanche" can be seen below.

"This is the first time we've worked on filming and editing the whole project," says Tom Sykes, brother of BRING ME THE HORIZON frontman Oli Sykes, who worked on the video with the band. "Having creative control over every aspect from start to finish was great. It was a lot of work, but extremely rewarding! We enjoyed working on it together so much that we've decided to start a collaborative company called Fun Blood so we can work on projects together in the future."

Oli Sykes said in a recent interview with BBC Radio One that the band's recent shift toward a more commercial sound isn't a case of "selling out" because the group was always headed in that direction. Sykes explained: "We always wanted to be the catchiest, heaviest band. It wasn’t intentional to become an A-list radio band. It was just the music we like. We like pop music. We like catchy songs. But we also like heavy songs. None of it feels forced — none of it feels like we’re selling out. It’s real, and it’s good."

Sykes told The Pulse Of Radio that BRING ME THE HORIZON's musical progression goes hand in hand with their growth as people. "It's got to be true to where we are at," he said. "I think some bands at this age, when you get into fifth album and stuff as well, are still trying to sing about the same things and stuff to make the kids happy that used to listen to them. But if it's not true to what you are, it's not where you're at in life, it's gonna look transparent. I think that's why we've managed to carry on as a band, because we've always evolved and we've always made music that we still really, really love. It's not music that we used to love."

Sykes added that the band's evolution hasn't cost them any fans, saying: "That's why people from the scene still respect us, and new people are getting into it — it doesn't feel like something we’re doing for any other reason than because we love it."

"Avalanche" is taken from BRING ME THE HORIZON's fifth album, "That's The Spirit", which debuted last September at No. 2 on the Billboard 200 album chart. The lead single from the set, "Throne", topped the Active Rock radio chart in November.

The band will be touring Europe for the rest of the summer.

Find more on Bring me the horizon
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).