"It Never Ends", the new video from Sheffield, U.K. metallers BRING ME THE HORIZON, can be viewed below. The song comes off the band's third album, "There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret", which will be released on the following dates:
Oct. 8 - Germany, Austria, Switzerland
Oct. 4 - Rest Of Europe
Oct. 5 - USA
Oct. 6 - Japan
Oct. 8 - Australia
From the progressive opening riff and digital manipulation of choristers in the epic "Crucify Me" to the violins of "Don't Go" to instrumental track "Memorial", it quickly becomes clear that this is an album like no other.
The band locked itself away in a lochside mansion deep in rural Scotland for the majority of the writing period, and, free from distractions, was able to push its writing further than ever. Yet the album still includes the trademark elements that have become staples of BRING ME THE HORIZON's sound since 2006 — precision guitar riffs, venomously dark lyrics, massive beatdowns and gang vocals destined to be chants at the band's incendiary live shows.
The team at Studio Fredman in Gothenburg, Sweden (where BRING ME THE HORIZON recorded 2008's "Suicide Season") was again at the helm of the recording, this time bringing in electronic and programming authority KC Blitz to assist with the instrumental aspects of the album. The CD also includes appearances from various special guests, including Josh Franceschi of YOU ME AT SIX (on "Fuck") who stated, "I'm really excited to be part of this record as it's going to turn some heads, and that's what music is all about." Also featured on the album are Josh Scogin of THE CHARIOT (on "The Fox And The Wolf"), Sonny Moore (a.k.a. Skrillex) with electronica contributions and Canadian electro-pop starlet Lights (on "Crucify Me" and "Don't Go").
"There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret" is, in many ways, a concept album. Frontman Oli Sykes vividly explores humanity's collective good nature and the celestial euphoria associated with love, lust, truth and desire; this is balanced by the darkness and evil that is buried deep inside all of us. Lyrically and musically, the album is the band's most honest work to date as Sykes lays bare his fears, weaknesses and anger, which is just one layer on this truly progressive and advanced third album.
"There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret" track listing:
01. Crucify Me
03. It Never Ends
05. Don't Go
06. Home Sweet Hole
07. Alligator Blood
11. Blessed With A Curse
12. The Fox And The Wolf
Check out the cover artwork below.