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AXL ROSE Partners With Boutique Watch Brand HYT

June 21, 2016

Boutique watch brand HYT, which is famous for its groundbreaking use of liquid as the time-telling display, is honored to count Axl Rose as a new "Friend Of The Brand," partnering with the iconic singer and founder of legendary rock band GUNS N' ROSES. In honor of Rose joining the HYT family, a limited-edition watch will be created to celebrate this new friendship.

"Axl is a huge fan of watches in general but when he came across HYT he was really blown away," explains Vincent Perriard, HYT co-founder and board member). "Axl and HYT share the same unconventional attitude. I can feel this partnership is going to be very rock 'n' roll!"

Mehmet Korutürk, co-founder of Magnat Creative Agency, adds : We are really excited to be part of the collaboration between Mr. Axl Rose — a true rock icon — and HYT, one of the most cutting-edge companies in Haute Horlogerie."

This partnership will be based on the creation of a limited edition of one of HYT's most iconic timepieces: the Skull. The watch will be presented at the next SIHH, in January 2017 in Geneva.

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