ARCHITECTS: 'Always' Video Posted Online

September 25, 2008

British quintet ARCHITECTS will make its live debut on American soil as part of the Cleansing The Nation tour this fall alongside Century Media labelmates SUICIDE SILENCE, EMMURE, BENEATH THE MASSACRE and AFTER THE BURIAL. The group's new video for the track "Always" made its online debut through Headbanger's Blog today and can be viewed below. (Note: Video stream may not be available to some non-U.S. residents.)

Commented vocalist Sam Carter: "The track 'Always' is one of the most personal songs on 'Ruin' from a lyrical standpoint. It's a song about false idols, being really let down and feeling unappreciated. It was inspired by a situation I was living through at one time that I now prefer to be left unspoken — everything is there in the lyrics for people to interpret as they want to. It was one of the first songs we wrote for 'Ruin' and it survived a whole load of quality control culls where newer songs bit the dust. There was just something special about the way the track built up a mood of constant tension through loads of changes before finally exploding into the epic groove section at the end, which is us doing a breakdown ARCHITECTS style — its jarring but atmospheric and sounds huge live! That end part was inspired by MESHUGGAH and OPETH, but we definitely added our own flavor. It's one of our collective favorite moments on the whole album. In terms of the video, the shoot was pretty straighforward for us and we just decided to go for quite a colorful look instead of the more typical black t-shirts uniform. It was really the story that excited us about the video though. We thought it up as a prequel to the 'Buried At Sea' video, where the central character wakes up plagued by a mysterious key that he just can't get rid of until he finds his way to an ominous lighthouse. In 'Always' we see the person behind the events of the previous video; the architect of that situation, if you will. He too is searching for a missing piece to his plans, and he finds it in an unexpected spot. We had a lot of fun seeing that story through — hopefully people will spot all the links between the two videos and the part that our band identity kinda plays in all of it."

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