ALICE COOPER: Staples Commercial Posted Online

ALICE COOPER fan site AliceCoopersWeb.com is currently hosting the Staples, Inc.'s back-to-school commercial starring COOPER. Check out the 31-second clip at this location (Windows Media). The commercial, created by Minneapolis-based Martin||Williams Advertising, humorously utilizes Cooper's legendary anthem "School's Out" to support the company's 2004 back-to-school brand position as a one-stop, in-stock shopping destination for everything on school lists.

"Staples' back-to-school commercial takes the Alice persona and places him in an amusing situation that you wouldn't normally picture him in — shopping for school supplies with his daughter," said Shira Goodman, executive vice president of marketing for Staples. "It's the kind of imaginative advertising that Staples has long been known for — reinforcing our brand messages while bringing a smile to the consumer's face using empathetic humor."

The commercial depicts Cooper in the role of a father shopping for back-to-school supplies with his distressed daughter, who obviously is unhappy at the prospect of returning to school. What unfolds is a struggle that is familiar to most parents; however, this exchange incorporates the lyrics from Cooper's hit song into the plot.

"School's Out" was first released during the summer of 1972, and has become one of the most famous rock songs of all time. Cooper is currently touring North America in support of his latest album, "The Eyes of Alice Cooper".

Tags:

Posted in: News

COMMENTS

To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).