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AEROSMITH Frontman Makes Stop At Sturgis Motorcycle Rally

August 10, 2008

Wendy Pitlick of the Black Hills Pioneer reports: AEROSMITH frontman Steven Tyler has been doing meet-and-greets at Thunder Road near Glencoe Camp Resort [near Sturgis, South Dakota] to promote his new motorcycle line, for which he has had a heavy design influence.

"Steven Tyler has provided the artistic vision for Redwing," said Sturgis Motorcycle Rally Director Pepper Massey as she introduced the group. "He has insisted on making sure each motorcycle is as comfortable as it is unique."

During the press conference Tyler explained that the goal of his new line is to provide motorcycles that look and feel good, but that are also very reliable. Redwing Motorcycles, which debuted in 2007, are distributed around the world, and the company's goal at Sturgis is to network with domestic dealerships.

"It just went from a dream, just like a song does, that comes to fruition," Tyler said of how Redwing Motorcycles got started. "It comes from the lust and love of driving and the 'what if?' That's how I got to be in this band. It's the same thing. I love watching things come from a dream and an idea and a thought, to what we got today. It's just amazing."

Read the entire report from Black Hills Pioneer.

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