AC/DC's Wellington, New Zealand Appearance Could Be Worth $10 Million To Economy

May 10, 2009

Tom Cardy of The Dominion Post reports that AC/DC's visit to New Zealand next January/February could be worth $10 million to Wellington.

The top-selling Anglo-Australian rock band, which has sold more than 200 million albums, will play Westpac Stadium on January 30 and Auckland on February 6.

The announcement follows months of speculation that the band, which last played Wellington in 1991, would return, and confirmation by the The Dominion Post that the stadium had been booked in late January for a music act. The scale of AC/DC's show requires 48 semi-trailers to move the equipment.

Wellington City Council events manager John Dawson said because of AC/DC's wide appeal the band had the potential to sell more than 35,000 tickets. Based on concerts at the stadium, including THE ROLLING STONES in 2006, up to 50 percent of ticket buyers would be from outside the region. A Saturday concert meant many fans would stay the weekend. Overall, it could contribute about $10 million to the capital's economy.

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