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AC/DC Catalog Goes Digital

August 1, 2007

Ingrid Lunden of mocoNews.net reports that AC/DC has signed a deal to make its entire catalog available digitally. But instead of offering the music through Apple's iTunes — now the third largest retailer of music after WalMart and Best Buy — or one of the other established online retailers, the Aussie rockers have signed an exclusive deal to sell the music through Verizon's online music store.

There seem to be several caveats in the AC/DC agreement. As the Wall Street Journal points out, all of the tracks but one — "You Shook Me All Night Long" — will only be available in album format (AC/DC has some 17 albums in its catalog),and the albums will also retail for more than they cost through Amazon: $11.99 versus $9.97. And the music will only be available online rather than via over-the-air downloads. But this could either prove to be a boost to the online store, or AC/DC's "highway to hell": Verizon notes that only 5 percent of its music sales currently are made through the web site. The deal also includes 18 ringtones.

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