Schecter Amplification officially launched the Hellwin series of amplifiers — a collaboration between AVENGED SEVENFOLD's Synyster Gates and Schecter Amplification — earlier this week at this year's NAMM (National Association Of Music Merchants) show in Anaheim, California. The Hellwin USA 100 is the initial entry in the Hellwin series, a line of products that Schecter Amplification plans to bring to market with Synyster Gates over the coming years.

Video footage of the media-only event announcing the Hellwin launch can be seen below.

"As soon as we started building amps, working with Synyster on his own designs seemed like a natural step after the nearly 10-year relationship we have shared," says executive vice president Marc LaCorte.

"After years of trying to get all of the tone, playability and versatility I wanted in an amp, I turned to my friends at Schecter and legendary amp designer James Brown. Together we have created Hellwin, a line of amps engineered to sound and perform at the highest level whether you're on the big stage or in your garage," remarked Gates.

The first amp in the Hellwin series is the Hellwin USA 100, a custom-designed, all-tube model. Working in conjunction with renowned amplifier guru, James Brown, the AVENGED SEVENFOLD guitarist set out to design an amp that not only captured his unique tone, but also would prove to be an important asset to players of all styles in their studio and live work. The much-heralded guitarist worked every step of the way with Brown to create this truly remarkable amp. The entire Schecter Amplification team worked tirelessly, including company president Michael Ciravolo who states, "the Hellwin USA 100 design is the perfect start to our new Schecter Amplification division…. and observing Syn being there every step of the design process was key to the creation of this authentic line of amps."