has announced the launch its patented Score Planner, a new online tool designed to help consumers better understand what impacts a credit score. Starting on December 26, four new creative ads will support the launch, and one stars POISON
singer, businessman and philanthropist Bret Michaels
The ad campaign showcases Score Planner "sliders" and how they illustrate the impact different actions — opening new lines of credit, changing credit limits, forgetting to pay a bill — have on credit scores. Each ad features a young couple seated on the couch, using the sliders to project different scenarios. Eventually, the couple is confronted with a "mystery slider." Moving it results in several rather unexpected experiences, ranging from a private rock concert (enter Bret Michaels
) to an unusual encounter with guacamole.
"The new Score Planner is an easy-to-use online tool that helps people visualize what impacts their credit scores," said Ken Chaplin
, senior vice president of marketing for freecreditscore.com. "We think it will improve people's understanding of credit scores, and the ads are a humorous take on that. Bret Michaels
' fame lends itself well to the ads and underscores the message that, ultimately, managing one's financial profile makes many life experiences more accessible."
In addition to the commercials, fans can follow FreeCreditScore.com
in social media, such as Facebook