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Last Updated: May 25, 2013 8:03 PM




AEROSMITH Creates Anthem For NEW ENGLAND PATRIOTS As Part Of 'Pepsi NFL Anthems' Program - Oct. 20, 2012
Pepsi and the National Football League (NFL) announced the expansion of the Pepsi NFL Anthems program, a national campaign that brings to life originally created anthems for seven NFL teams around the league. The latest world-renowned artists to be featured in the program include one of the generation's most influential artists, Lenny Kravitz, who penned "Like a Jet" for the team he grew up cheering for in New York, and America's Greatest Rock Band AEROSMITH, staunch supporters of the New England Patriots, who have released an anthem titled "Legendary Child - Patriots Anthem".

The new tracks are currently available for free download at PepsiAnthems.com, and join originally created anthems by Kid Rock (Detroit Lions), Kelly Clarkson (Dallas Cowboys), Ice Cube (Oakland Raiders), Travie McCoy (New York Giants), as well as a Wiz Khalifa remix of "Black and Yellow" (Pittsburgh Steelers).

"This is a program the band and I were excited to get behind as it is a true representation of our allegiance to the New England Patriots and the city of Boston," said AEROSMITH frontman Steven Tyler. "There's something about the word legendary and the words New England Patriots that have an amazing ring to them. We're excited and proud to be part of that," added AEROSMITH guitarist Joe Perry.

To further bring the Pepsi NFL Anthems program to life, Pepsi has created seven :30 spots that celebrate each of the original anthems, the fans' passion for their teams and a variety of authentic in-game footage. The advertising campaign will kick off on Sunday, October 21 when the New York Jets take on the New England Patriots at Gillette Stadium. TV spots featuring the AEROSMITH's "Legendary Child – Patriots Anthem" and Lenny Kravitz's "Like A Jet", whose respective anthems-inspired teams will face off against one another, will air during the game broadcast.

In addition to New York and Boston, ads featuring the other anthems will roll out in additional markets and air throughout the remainder of the NFL regular season.

"In an ongoing effort to amplify the intersection between sports and music, we are thrilled to add AEROSMITH and Lenny Kravitz as the newest Anthems artists," said Pepsi Director of Sports Marketing Todd Kaplan. "On top of that, the Jets and Patriots have a notorious rivalry, and we couldn't have picked a better matchup to debut our new songs and advertising campaign."

The Pepsi NFL Anthems program will continue to come to life across a breadth of channels, including broadcast, digital, retail and in-stadium activations. Jets quarterback Mark Sanchez and Patriots linebacker Jerod Mayo will join Matthew Stafford, DeMarco Murray, Darren McFadden, Victor Cruz and LaMarr Woodley as recognizable extensions to the campaign for their respective NFL franchises.

The Pepsi NFL Anthems program is an extension of Pepsi's "Live For Now" campaign, which looks to capture the excitement of the moment and deliver experiences and content that is current in pop culture. PepsiCo's relationship with the NFL is among the company's longest running and most successful sports sponsorships. PepsiCo recently signed on as the sponsor of the Super Bowl Halftime Show and will leverage its relationship with the NFL to connect with consumers throughout the season.



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COMMENT | #
posted by : BrewMe
10/20/2012 7:32:11 AM
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Should be called Spygate.


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COMMENT | #
posted by : douche patrol
10/20/2012 7:48:28 AM
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Dude Looks Like a Brady.


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COMMENT | #
posted by : Furywhip
10/20/2012 8:28:36 AM
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make this band go away


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COMMENT | .+.
posted by : intlecktual
10/20/2012 8:32:04 AM
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If they want to win another Super Bowl...Dream On.


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COMMENT | #
posted by : jgun
10/20/2012 8:57:47 AM
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Pepsi sucks! Coca Cola is better!


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COMMENT | #
posted by : Autopstyturvey
10/20/2012 10:09:14 AM
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Steven Tyler dresses like my mom


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COMMENT | #
posted by : UptheIrons666
10/20/2012 10:11:09 AM
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Fuck the Patriots.


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COMMENT | #
posted by : Javelin
10/20/2012 10:16:37 AM
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Been disappointed with what i have heard so far from the mew album. Hope there is some rockers on it!

Go Pats!


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COMMENT | I'm a die hard Oakland Raider fan...
posted by : jonrocks16
10/20/2012 10:25:28 AM
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and I know I'll get a lot of shit for that and it's OK, because I'll always stick with my team. Still this sucks as I'd rather have Metallica do their song rather than Ice Cube, but I want to thank the person whom posted "Dude looks like a Brady"...I hate that team and you almost made me cough up a lung with that one. By the way Patrifucks...IT WAS A FUMBLE!!!


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COMMENT | Believe what you will !!!
posted by : macdaddy
10/20/2012 12:03:46 PM
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We all have favorites, and aerosmith and the patriots are mine.
I wish I could rock and run like them. You don't have to be a fan,
but you must love some really puke rockers and kool teams, all is
an opinion and thats kool ask Slim B.
Thanks RT


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COMMENT | #
posted by : nancyboy
10/20/2012 12:13:55 PM
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It's sad that to be in a band you have to have some sort of image and wear a costume.


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COMMENT | jonrocks16
posted by : Phil Mogg
10/20/2012 1:07:36 PM
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Yes, the "tuck rule" play was a fumble. Also, the roughing the passer penalty called against the Patriots in the Raiders-Patriots playoff game back in 1976 was an equally bullshit call. Yes, i'm old enough to have watched that game too. The Raiders went on to win the Super Bowl that year, so we're even.


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COMMENT | #
posted by : Sadistikexekution
10/20/2012 3:56:01 PM
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Another crap album by aeroshit to be overhyped.


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COMMENT | some suggestions
posted by : YngwiesDonutBaker
10/20/2012 5:41:46 PM
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brady's got a gun

lord of the lies

bruschi' brew

eat the shit

belichick on my back

getting sacked (is hard on the knees)

girls of winter

lose this way

hole in the offense


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COMMENT | #
posted by : RiotAct666
10/20/2012 6:56:31 PM
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Patriots & Jets suck, also same can be said for the Giants , Eagles , Cowboys , Steelers. Screw them all!!!!!!!!


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COMMENT | Not sure which is worse
posted by : CrissOlivaRules
10/20/2012 8:30:31 PM
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Fucking lame Aerosmith or the gayest game on the planet, football. Both need to disappear.


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COMMENT | #
posted by : Sadistikexekution
10/21/2012 7:54:09 AM
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No screw you riotasshole.
You're worth less than a dog's turd


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