The director of LED ZEPPELIN's forthcoming concert film "Celebration Day" — which chronicles the band's 2007 one-off reunion concert —has shot down rumors that the band will reform.

According to Contact Music, filmmaker Dick Carruthers, who directed the movie, has said that talk of the band reuniting detracts from the project – and he also claimed that there hasn't been any discussion about any further reunion shows.

"I do think the whole will-they-won't-they go on tour thing preoccupies far too much of the media's attention. This really isn't about that," he said.

Asked if there had been any talk about another reunion since he filmed the 2007 show, he replied, "Let's put it this way, it hasn't happened in the last five years since the reunion show."

LED ZEPPELIN met with the press on Friday (September 21) in London to launch "Celebration Day". The band — Robert Plant, Jimmy Page and John Paul Jones — was adamant about not addressing any reunion rumors — despite the fact that they were promoting a film of their last reunion. When asked if the band would be performing together again, Jimmy Page told a reporter: "Let me ask you a question. Have you seen the film? Did you enjoy it? Then we've done our job, haven't we?" When asked if ZEPPELIN would "do it again," Plant cracked: "With you?"

Page told the press that he was thrilled with Jason Bonham's performance filling in for his late father, John Bonham, saying, "Jason was absolutely monumental. From the very first rehearsal right through to the O2." Plant added: "It was appropriate and it was wonderful and also his vigor was so fantastic too. He drove us, y'know? It was peculiar and strange at times, but at the same time it was very rewarding for all of us."

Plant went on to talk about the band's relationship these days: "We don't see each other too often, but we've just spent about an hour together. . .and no sooner we start talking, than some little innuendo creeps in. It's just what happens when you've spent a lot of time together."

When asked why it took five years for the 2007 reunion concert to see the light of day, John Paul Jones joked: "Five years is like five minutes in ZEPPELIN time."

Jason Bonham told The Pulse Of Radio that following the ZEPPELIN reunion show, he was astounded by the accolades and support he received from fans. "It was just a little bit hard to comprehend," he said. "The next day, when the press was so unanimous of 'the greatest return that could ever be,' that's when it kind of got very emotional for me. That was hard, to suddenly. . . .'wow, I did it.' And watching the clips back on YouTube, I'm amazed I pulled it off."