The official lyric video for "Red", the new single from Helsinki, Finland-based gothic metallers THE 69 EYES, can be seen below. The song comes off the band's tenth studio album, "X", which will be released in Europe on September 28 via Nuclear Blast Records. The CD was mixed by Stefan Boman (THE HELLACOPTERS, BULLET).

Commented THE 69 EYES lead singer Jyrki69: "This is THE 69 EYES at the most melodic but even more than that, the most intense. The song has a very intense feeling, you know, like when your heart beats wild (red), when the world circles around you and when you find out the painful truth. Think of those scenes in the movies like 'Vertigo' or 'Vanilla Sky'. Something's broken and there's nothing you can do about it. It's a very epic and emotional song."

THE 69 EYES filmed a video for "Red" last month with Patric Ullaeus of Revolver Film Company, who has previously worked with DIMMU BORGIR, LACUNA COIL, IN FLAMES, SONIC SYNDICATE and KAMELOT, among others. The band also revealed the cover art for the "Red" single, which was released on August 10 via iTunes.

"X" track listing:

01. Love Runs Away
02. Tonight
03. Black
04. If You Love Me The Morning After
05. Red
06. I Love The Darkness In You
07. Borderline
08. I'm Ready
09. I know What You Did Last Summer
10. When A Love Comes To An End

Bonus DVD

* Red (video)
* Made In Sweden – Stockholm & THE 69 EYES (documentary)

Regarding the album title, Jyrki69 said, "We've never really celebrated anything, not that we've been playing 20 years or so (vampires don't count decades). Thus this time we thought to celebrate a bit: the new album is entitled as tenth in Roman numbers, it'll be called 'X'."

On the topic of the "X" cover artwork, Jyrki69 said, "The cover is pure goth 'n' roll: a psychedelic mirror image of old wild animal bones with our X-tagram projected over all. It's good, evil, magic and voodoo all together! Something to stare at when tripping on the album."

To coincide with the new album release, THE 69 EYES will also launch its own vampire-style red wine, simply called as "Red," which will mainly be distributed in Sweden and Finland.

Photo credit: Pauli Rouvinen