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Last Updated: May 18, 2013 3:01 AM




MACHINE HEAD Frontman: 'We're In Between Record Labels Right Now' - July 15, 2012
PitCam.TV conducted an interview with guitarist/vocalist Robb Flynn of San Francisco Bay Area metallers MACHINE HEAD at this year's edition of the With Full Force festival, which was held June 29 - July 1 at Flugplatz Roitzschjora in Löbnitz, Germany (near Leipzig). You can now watch the chat below.

When asked about the recent Roadrunner Records "restructuring" under parent label Warner Music Group, which resulted in roughly 36 staff members worldwide being let go and several regional offices being closed, Flynn said, "It's a shame, man. It's a fucking shame. Considering that these are, like, the premier people in their field… I mean, when it comes to metal, there was no one better. They were profitable, which almost no label in this day and age can say. The thing that was most bizarre was that Warner had all of their rock and metal bands going through Roadrunner [in Europe] 'cause [Warner] didn't know what to do. So it's kind of like, 'Why would you [close the Roadrunner offices in those territories]?' But they did it."

He continued, "We're still trying to see how it is; we're trying to get a feel for what's going on. We're in between labels right now — the last record was the [final one under our most recent contract with] Roadrunner, so we're actually in a pretty unique position, because we've got a lot of different choices that we can go with right now, and the world is, basically, our oyster. It's a rad position to be in. Eight years ago, we got turned down by 35 labels, and now every label on the planet wants to sign us. [laughs] So it's pretty awesome. So we're gonna play it out. Roadrunner's still got a lot of people that we know and love there — especially in America, they've got a real strong… the core people that are there are huge MACHINE HEAD supporters. We're gonna check it out and we may very well end up on Roadrunner. We just need to make sure that it's the right thing and that they get what we're doing, because we're not a pop band, we're not some mainstream artist. I mean, we're the biggest underground metal band, I guess, there is."

On the topic of how the record industry woes affect the up-and-coming heavy metal artists, Flynn said, "I don't think any new band is gonna have trouble. I mean, you look at… SUICIDE SILENCE is the perfect example. They came out of nowhere, they got an Internet buzz and they made themselves a hot band. And they made people care. And that's ultimately all that you have to do. That's all any band has ever had to do for the history of time. You have to make people care about your music and about your trip and about how you do it. And if you can do that, then the labels will come to you."

Flynn also stressed that, while the Internet is a great tool for new bands to promote themselves, they will still need the backing of an experienced and established label to get their music out to the masses. "You need money to do stuff, and you need [the labels] to loan you money to do stuff," he said. "You need them to knock on all of the doors and go, 'Hey, this is cool,' or 'This is not cool.' You need a staff of people. It's a lot more involved than most people think. I mean, yeah, you can get a buzz going, and you can probably put out a self-financed demo and do great stuff, but at some point, in order to make the whole thing work on a worldwide level, you need something like that. And [it's] better to have their money than have to spend your own. [laughs]"

MACHINE HEAD recently announced plans to film a video for the song 'Darkness Within' in the Czech Republic. The track comes off the band's new album, "Unto The Locust", which sold more than 17,000 copies in the United States in its first week of release to land at position No. 22 on The Billboard 200 chart — putting MACHINE HEAD in the Top 25 for the first time in the band's 17-year history.



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COMMENT | #
posted by : Doxilon
7/15/2012 8:16:59 AM
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"I mean, we're the biggest underground metal band, I guess, there is." Typical Rob Flynn..


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COMMENT | Best metal...
posted by : SweetCheetah
7/15/2012 8:22:17 AM
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band out there right now. I can't believe that they sell as many cd's as they do in this day and age of free downloads without a ton of record company suitors lining up.


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COMMENT | #
posted by : EmpiresDawn
7/15/2012 8:39:52 AM
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Yeah, typical Flynn. He just can't do or say no wrong.


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COMMENT | #
posted by : JHill
7/15/2012 8:56:34 AM
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Flynn has a right to be proud. Watch the Elegies DVD; these guys brought their band back from the dead.

As for RoadRunner, I wonder if this is why DevilDriver left not too long ago. RR still has Opeth, but they're not really metal anymore. Megadeth left after 13. Could be the end of metal on RR.

Also...was Bori one of the 36? Or Riot Act? (fingers crossed)


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COMMENT | No doubt Roadrunner will be never be the same but.....
posted by : Self_Science
7/15/2012 9:14:12 AM
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Flynn exaggerates a little about his band's situation. Yes R.R dumped them in the U.S but Ashes came out in Europe on R.R and then R.R America were embarassed by their decision.

Wasn't aware that Megadeth had left Roadrunner. Where are all these middle sized bands going to go now? Nuclear Blast has far too many bands as it is.

Roadrunner was/is a perfect label for bands that size of Megadeth and Machine Head. Such a shame.


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COMMENT | BACK IN THE DAY....
posted by : southmetal_guy
7/15/2012 9:16:42 AM
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'ROADRUNNER' AKA (ROADRACER) WAS THE 'METAL' & 'DEATH METAL' LABEL THERE WAS. NOW, THEY HAVE COMPLETELY SOLD OUT. IS SLIPKNOT NEXT??


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COMMENT | "now every label on the planet wants to sign us"
posted by : JJJB
7/15/2012 9:31:23 AM
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Yeah sure. Where's the bidding war?


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COMMENT | 'RE:'
posted by : Tama Basher
7/15/2012 12:59:54 PM
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If there was a bidding war, why do you think we'd know about it? What band would announce to the public what kind of offers they're getting in a negotiation process? No one would do that. It would compromise their leverage. For all you know, they're fielding offers left and right.


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COMMENT | #
posted by : BabyKiller
7/15/2012 9:32:48 AM
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So this mean that in the next few years RR will be putting out The best of Machine Head, Essential Machine Head, reissues of all the albums and a B-side copilation.


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COMMENT | 'RE: #'
posted by : Timma
7/15/2012 4:33:21 PM
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machine head owns 100% of their music when they signed with RR the second time around. I'm not sure if they would be allowed to do that without their permission


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COMMENT | Love Machine Head but....
posted by : Black waterPark
7/15/2012 9:53:30 AM
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"I mean, we're the biggest underground metal band, I guess, there is."

I guess that depends on what you mean by "underground". Ever heard of Slayer? Or are they "mainstream" now?


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COMMENT | 'RE: Love Machine Head but....'
posted by : Tama Basher
7/15/2012 12:04:49 PM
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My first thought was Slayer as well. But then I realized, while they don't get mainstream FM radio airplay, Slayer have actually gotten pretty mainstream.

-- They played live in studio on ESPN.

-- Kerry King is doing Jagermeister commercials.

-- They're referenced in the lyrics of a Weezer song.

-- They've won 2 Grammy awards, and have been nominated for 3 others.



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COMMENT | #
posted by : Sadistikexekution
7/15/2012 10:16:29 AM
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Cry Robbo, cry!


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COMMENT | 'RE: #'
posted by : SweetCheetah
7/15/2012 12:44:29 PM
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When has he ever cried about anything? I think you've been updated to troll of the year on this site, and that's saying something with the pro's on here.


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COMMENT | What a shitty band
posted by : rupert pupkin
7/15/2012 10:36:12 AM
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write some good songs or break up!


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COMMENT | 'RE: What a shitty band'
posted by : SweetCheetah
7/15/2012 12:53:02 PM
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I take that back sadisticexepuketion about being #1, it's a final elimination round between Rupert and you.


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COMMENT | #
posted by : Unearthed217
7/15/2012 11:14:24 AM
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last album was wack

little kids singing 'this is who we are' is so brutal.

fuck that.


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COMMENT | #
posted by : Shardz
7/15/2012 11:16:50 AM
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And the check's in the mail, too.


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COMMENT | Poor babies
posted by : theblindingape
7/15/2012 11:22:24 AM
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This is just karma for abandoning your original sound to become a rap-rock band in the late 90's simply to make money.

Nobody seems to want to remember that. Just like Nazi Germany...


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COMMENT | 'RE: Poor babies'
posted by : rah
7/16/2012 12:57:16 AM
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You were going okay there until you invoked Godwin's Law and your credibility went down the toilet at 100 km/h.


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COMMENT | VIO-LENCE
posted by : codeccx
7/15/2012 12:22:28 PM
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bring back VIO-LENCE


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COMMENT | theblindingape
posted by : Jesus Chrysler
7/15/2012 12:29:53 PM
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Hey man, go easy on late 90's MachineHead, they were just following orders...heh, heh.


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COMMENT | umm...
posted by : DrillerKiller213
7/15/2012 1:16:48 PM
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I would re-think the idea of shooting that video in the Czech Republic...


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COMMENT | 'Good call DrillerKiller213'
posted by : sladetroityer69
7/15/2012 5:24:48 PM
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I wouldn't take a shit in the Czech Republic.... you may be put in prision for toilet slaughter....


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COMMENT | just watched the video and i must disagree with Rob....
posted by : Self_Science
7/15/2012 5:32:20 PM
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about tech death in general. I think most of that shit will be forgotten because it's not memorable or even all that innovative. Most of it just sounds like a collection of random riffs.

I've also never understood the tolerance for deathcore either. Maybe Robb never listened to real death metal back in the day, who knows, but deathcore is just watered down B.S.


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COMMENT | Please don't say rad.
posted by : Itwalksamongus
7/15/2012 6:06:34 PM
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I love Machine Head, and I'm hoping they can pull out of the creative nose dive of Unto The Locust. WTF happened???? First there was Ashes... a monster. Then The Blackening just destroyed. Then.... what? A weak follow up. And yeah - I do NOT want to hear some fucking kid chorus on a Machine Head album.

Hoping for better MH days.


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COMMENT | 'RE: Please don''t say rad.'
posted by : Timma
7/16/2012 9:04:51 AM
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what album where you listening to? unto the locust is probably their most technical albums yet. no filler, just awesome songs and riffs


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COMMENT | #
posted by : MarlaHooch
7/15/2012 8:24:20 PM
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HAIL ROBB FLYNN!!!!

\m/ \m/


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COMMENT | MH rules!
posted by : RiotAct666
7/15/2012 10:30:47 PM
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\m/


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COMMENT | Nobody seems to want to remember that
posted by : Itwalksamongus
7/16/2012 12:30:57 AM
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Bullshit.

I certainly remember how pissed off I was when Supercharger came out. But guess what? Machine Head got back to what they do best with Through The Ashes.... and then knocked one out of the park with The Blackening.

So, fuck you - people remember. But much like Nazi Germany, today in 2012 it just doesn't matter.

Moron.


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COMMENT | #
posted by : rah
7/16/2012 1:05:44 AM
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I can't say I'll really miss the old RR. The RR that I knew and loved from the early 90s is long since dead and gone; most bands I like these days are either on tiny splinter labels (Profound Lore, The End Records, Vendlus &c) or are just self-releasing.

I'm not going to say that the age of record labels is over, but the industry is in a definite state of flux right now, giving more power and more responsibility to the artist themselves to self-manage and make a living in their trade. More and more we see that intellectual property becomes a harder and harder thing to control and it's raw product (merch and the like), grassroots fundraising and touring your arse off that gets the money these days - not record sales.

It'll be interesting to see just how traditional labels will be able to keep their place in the picture -- if they even are able to do that at all.


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COMMENT | #
posted by : KARMABLADE
7/16/2012 1:09:16 AM
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hmm never thought of this band as Metal, they have a poser feel to it.


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COMMENT | Damn
posted by : radioactive74
7/16/2012 9:31:44 AM
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Cant believe its almost a year since Unto the Locust came out!!!


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